LENA: Fashion library challenges fast fashion culture

Life & Soul Magazine

Fashion library LENA is lending clothes to customers in efforts that shun fast fashion and instead encourages people to wear clothing but not at the expense of the environment and people.

Gone are the days of buying an outfit for just one occasion, never to be worn again, and or buying clothes simply to keep up with “trends” and collections.

The Amsterdam-based fashion library, LENA, gives consumers access to a high quality collection of the finest vintage, upcoming designers and eco labels, which can be swapped whenever the customer desires.

Shoppers can borrow vintage and designer clothing for a monthly subscription (with no borrowing limits) or on a weekly basis, enabling them to enjoy clothing without them being possessions. There is also an option to buy the clothes.

Customers can also bring in some of their own clothing to loan to the library temporarily.

The idea of LENA came about as sisters…

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