Eighth Generation: Native-owned lifestyle store supports “Inspired Natives”

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Life & Soul Magazine

Merging traditional cultural art with a modern aesthetic, Native-owned store Eighth Generation is bringing authentic Native art – including clothing, home decorations and accessories – to the forefront.

There is a high demand for cultural art in today’s market, but a majority of these products are counterfeit, using appropriated designs by non-Native artists.

Louie Gong, founder of the Seattle-based store, Eighth Generation, is seeking to change that by making authentic artworks by Native artists available to a growing market.

The Nooksack tribe member, artist and activist’s first foray into creating his own designs began when he started customising shoes in his living room. Louie Gong is known for merging traditional Coast Salish art with influences from his urban environment to make strong statements about identity.

Eighth Generation aims to create opportunities for community-based cultural artists who, like Louie Gong, struggle to meet demands for handmade cultural art.

Louie Gong and…

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