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IFASSEN is empowering Moroccan indigenous women and making use of trash as a resource in producing a line of fashion accessories that utilises centuries-old basket weaving traditions and discarded plastic bags.
IFASSEN, which means hands in the native Berber language of Morocco, have created unique handmade pieces including bags and home accessories.
The fashion accessories brand was started by Faiza Hajji with the aim to tackle plastic pollution and help rural women in Morocco, where a large number of women lack basic literacy and any financial independence.
In 1996, the Moroccan teenager was cycling around Dour el Mika, a neighbourhood in the Berkane region in the north-east of the country. A poor neighbourhood, it was also known for severe plastic pollution and commonly referred to as “plastic village”. Faiza Hajji’s ride in and amongst the waste, fuelled her desire to create something useful out of the large amount of discarded plastic bags.
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