Litterati, an app that encourages users to pick up and track litter, aims to help businesses and organisations to become part of the solution rather than part of the problem.
The app enables users to identify, collect and geotag the world’s litter before properly discarding of it – allowing them to take photos of what they’ve collected and track their environmental efforts.
The company currently uses the data for analysis. Plastic is the most common tagged item of litter picked up by Litterati users, followed by cigarettes. While packaging from brands such as McDonalds, Coke, Heineken and Starbucks also feature on the list of Litterati’s most tagged.
Second-graders in California mapped more than a 1,000 pieces of litter on their campus to identify trends, and the company has conducted an analysis of litter distribution in San Francisco for the city, leading to an increase in taxes on cigarettes.
The data collected is…
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