The Perfectly Wonky Carrot: Kids illustrated ebook highlights food waste

Thanks for sharing.

Life & Soul Magazine

The Perfectly Wonky Carrot is a children’s book about food waste, starring a carrot named Tap Carrotsworth.

The story follows the story of Tap Carrotsworth, a laidback carrot, whose arrival is not well received at the fruit and veg aisle. Tap gets rejected by his fellow fruit and veg for not looking perfect, but it doesn’t bother him in the slightest. He goes on to prove there is nothing wrong with being wonky, and that it is what’s on the inside that counts.

The book, authored and illustrated by Newmany, seeks to banish people’s misconceptions of wonky fruit and veg, which are just as edible and tasty as ones that are aesthetically “pleasing”. The Perfectly Wonky Carrot also highlights supermarket’s strict quality standards, which prevent wonky fruit and veg being sold.

Newmany aka Chris Newman, was inspired to create the book after watching Hugh Fearnley-Whittingstall’s BBC series Hugh’s War on…

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