Parley for the Oceans has teamed up with Corona in a commitment to protect 100 Islands against marine plastic pollution by 2020 and to turn them into “symbols of change”.
The long-term partnership sees the Mexican drinks company, Corona, and creative campaigners for ocean awareness, Parley for the Oceans, commit to protecting 100 islands starting in six key regions – Mexico, Maldives, Australia, Chile, Italy and the Dominican Republic.
An estimated 8 million metric tons of plastic waste enter the oceans each year. The problem is found in every known ecosystem and at every level of the food chain. If current marine pollution trends continue, the oceans will contain more plastic than fish by the year 2050.
The ocean conscious partners will protect these regions by implementing Parley’s creative, multidisciplinary approach and signature formula, the Parley A.I.R. Strategy (Avoid, Intercept, Redesign).
The Parley A.I.R. Strategy addresses the fast-growing and global threat of…
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