Good Hotel: Social enterprise project aboard a floating hotel

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Life & Soul Magazine

Good Hotel – a floating, premium hotel which utilises upcycled materials and furnishings, renewable energy sources and locally sourced materials – is providing opportunities to local people in London’s Newham and tackling unemployment.

The premium hotel, which is currently docked in east London’s Royal Victoria Docks, will be a permanent fixture for the next five years.

The social business model provides a unique training program to long-term unemployed locals and helps them re-integrate into the economy.

Under Good Hotel’s London mission, individuals from disadvantaged communities are taken on for a 3-month placement that includes training and working in the hotel. After successfully completing the training, trainees get on-the-job training and a full-time salary at Good Hotel, after which they are mediated towards a permanent job in the local economy. Once the placement is completed and trainees graduate, a new intake is employed.

Good Hotel launched in Amsterdam as a pop-up social enterprise project in June…

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