Le Labo: Putting “soulfulness” into the fragrance industry

There are very few scents in the world that make you turn your back on your perfume collection and vow never to wear any other scent again. Le Labo’s Rose 31 comes close to being that sole scent you just may wear for life.

A gorgeous, sexy scent based around the famous Grasse Rose, Le Labo’s Rose 31 takes one of the most feminine of all scents and combines it with warm, spicy and woody notes of cumin, cedar and amber, to make a unisex fragrance that is as mesmerising and captivating as it is ambiguous. Far from the “smell of roses” as many are aware of, Le Labo’s Rose 31 instead is more rebellious, enticing and spicy with its woody kick notes. And a rose that men would proudly choose to wear.

In a world where we are constantly being bombarded by new fragrances hitting the shelves and adverts…